Jonathan Browning president and CEO of Volkswagen of Amercia said in a web cast to employees that the Amarok is not coming to the US. Current regulation known as the chicken tax would force VW to price its midsize truck at full size truck prices. One doesn’t need to be a financial expert to realize that that’s a recipe for sales disaster. Another powerful reason, is automakers like Ford who now sells a F150 with downsized powertrains priced very closed to mid size trucks such as the Toyota Tacoma and Nissan Frontier.
In my opinion VW has other product oportunities to worry about other than the mid size truck segment. We desperatly need a mid size SUV with a third row seat and perhaps a car cheaper than the Jetta and Golf to battle the likes of the new Kia Rio and Hyundai Accent. So long Amarok we hardly knew you.